Launch Materials for the V-GaN Tech Hub
It’s about to become less expensive and greener to make everything from electric planes to radar stations and battery chargers.
It starts with gallium nitride (GaN).
In the next decade, it’s set to overtake silicon as the semiconductor substrate of choice for high-power and high-frequency applications.
Vermont is one of 31 Tech Hubs, known as Vermont-GaN, or V-GaN for short, chosen by the U.S. Department of Commerce’s Economic Development Administration (EDA) to develop this tech.
The V-GaN Tech Hub partners (GlobalFoundries, the State of Vermont, and UVM) needed a suite of launch materials to announce the Hub to key audiences in an effort to bring on new partnerships and secure the available funding.
I worked with them and their creative agencies to develop:
Landing pages
Email campaigns
Video scripts
Social media posts
Client
UVM Strategic Communications
Year
2024
To increase awareness, a sequence of six emails customized for two audiences was sent over a two-month period. The emails had an average open rate of 40 percent and a click-through rate of 14 percent, which directly contributed to new partners signing on to join the Hub.
The emails linked to the new video, landing pages, and social media posts (examples below).
