You’re growing, but content marketing feels like a mess

If you’re a founder of a food, beverage, or agriculture business juggling operations, team oversight, and last-minute marketing decisions, this is for you.

You’ve got momentum. Sales are happening. But marketing? It feels like duct tape and guesswork.

  • Your content is inconsistent and disconnected

  • You don’t know what to create or why

  • You’re strapped for time, and email, social, and blogging are an afterthought

  • Not everyone on the team is aligned on what should be created each month

  • Even when you feel like you have a solid plan, it often falls flat or doesn’t translate into sales

It doesn’t have to be this way.

Imagine a clear, ROI-driven strategy that takes away the guesswork

Instead of waking up to another week of guessing what might help you reach your business goals, you open your laptop and:

  • You’re hitting key metrics across your channels

  • You know exactly what to look for, and what’s actually working

  • Your email plan, blog calendar, and social content are in motion — and it’s all connected

You’re leading with strategy. You have a system, not a to-do list. And finally, marketing supports your growth instead of slowing it down.

And best of all — you’re not the one piecing it together anymore.

This is a strategic shift.

I’m Laura, founder of Red Barn Writer and a content marketer with 15+ years in the industry. My background includes marketing roles at Green Mountain Coffee Roasters, a boutique agency, a regional ag non-profit, and the Boston NBC news affiliate.

I’ve worked inside fast-paced teams where customer insights, brand storytelling, and buyer behavior drive growth. Today, I bring that experience to food and ag founders ready to turn messy content into a real system.

Here’s what that looks like:

I’ll help you go from:
❌ Reactive marketing → ✅ Strategic momentum
❌ Feeling like the bottleneck → ✅ Leading like a CEO
❌ Constant decision fatigue → ✅ “This runs without me” clarity

This is about building a growth engine that turns content into:

  • Consistent brand visibility

  • Educated, high-intent buyers

  • Scalable systems your team (or a freelancer) can execute with confidence

You don’t need more content. You need a strategic thinking partner who can translate your messy Google Docs into a revenue-driving system.

A one-time, high-impact strategy sprint that turns your content from chaotic to conversion-driven.

What you get:

  • Full Content Audit: What’s working, what’s wasted effort, and what needs fixing

  • Channel-Specific Strategy: Clear plan across blogs, email, SEO, partnerships, and social (if relevant)

  • Content Pillars + Messaging Playbook: No more guesswork

  • Team-Ready Execution Plan: Google Docs, SOPs, templates, and timelines

This is a plug-and-play strategy that fuels growth without bloated agency retainers.

Introducing: Content Strategy and Systems

22% increase in Shopify sales

After one quarter of implementing their content strategy, Crystal’s Raw Honey saw a 22% increase in Shopify sales.

They hadn’t given much thought to an overall strategy because the founder just didn’t have time.

When we revamped their email strategy alone, sales from their ~7,000-person email list went from $3.7K in Q1 to $25.5K in Q2 (+575%)! 🤯

We also create ongoing organic social media content and Facebook ads to bring new people to their email list, resulting in hundreds of new sign-ups each quarter.

These new customers are then taken on a sales journey via email marketing and converted into buyers.

Before and After: Q1 to Q2

Sales from Email
+575%

Total Shopify Sales
+22%

375% increase in blog views

Strategic content marketing has increased Snow Farm Vineyard & Distillery’s average monthly blog traffic by over 375%! 🤯

This results in hundreds of new sign-ups for their email marketing list every year.

These new customers are then taken on a sales journey via email marketing and converted into buyers.

Av. Monthly Views
4,256

Before and After: 2021 to 2024

Av. Monthly Views
896

How it works (our 4-step sprint)

  • 01: Onboarding + Audit

    We start with an onboarding form and kickoff call to gather all brand materials, and then assess your current content, analytics, competitors, audience, and brand positioning.

  • 02: Strategy Build

    You get a custom content roadmap tied to your revenue goals with a clear channel focus for now, the next 90 days, and long-term scaling. No one-size-fits-all plans, just the right priorities for your business.

  • 03: System Design

    We design your execution system: content calendar, SOPs, measurement tracking, and handoff tools.

  • 04: Team Handoff

    You get a live walkthrough to hand off the strategy, so your team (or a VA or sub-contractor) can run with it, along with two additional check-ins at the 30- and 90-day marks.

This is for you if…

  • You’re done duct-taping your content plan

  • You want marketing that drives revenue, not just engagement

  • You need strategic clarity before hiring more help

  • You want a real system, not another marketing guru checklist

Investment

This is a high-impact, done-with-you project designed for serious, growth-focused food, beverage, and agriculture brands.

Because every business is at a different stage — with different team structures, content needs, and channel priorities, pricing is custom and based on scope.

Most clients invest between $10K–$15K, depending on scope — a one-time strategy sprint that pays for itself in saved time, team clarity, and better-performing content

Book a free strategy call, and we’ll map your current gaps, clarify what’s worth fixing, and explore if this sprint is the right next move.

Start a conversation

Your Questions, Answered

  • This is a strategy + systems project. If you need ongoing support, we can chat about our Content Partnership retainers.

  • Reach out through this contact form, and we’ll schedule a 30-minute discovery call to see if we’re a mutual fit. We’ll walk you through the process and answer any questions along the way.

  • Reach out anytime via the contact page or email. I aim to respond quickly—usually within one business day.

  • Collaborative, strategic, and refreshingly honest. I’m your biggest advocate, and also the one who’ll tell you the hard truths when needed. I don’t do fluff or status-quo thinking. I bring structure, bold ideas, and big-picture thinking to every conversation, and I guide the process so you feel supported (not overwhelmed). I also like to make marketing fun. I’ll send you memes, have solo dance parties to celebrate our wins, and become like an internal team member.

  • Most projects wrap 8–12 weeks from kickoff.

  • No problem. We design the system so it’s easy to scale up or down based on your time and resources. With direction, it’s something a freelance content marketer or a VA with content marketing skills can execute.

Let’s grow.

If this sounds like the kind of clarity, structure, and growth your brand has been missing, let’s talk. Book your free strategy call to start the conversation — we’ll map out where content is leaking revenue, and if we’re a fit, I’ll show you how a measurable content strategy and systems build can fix it.

What People Are Saying

“Working with Laura has been such a gift with her enthusiasm and fresh ideas. We’ve really strengthened the reach of our business.”

— Julie Lane, Owner, Snow Farm Vineyard & Distillery

“Laura, you did a great job with such a variety of info. from many different sources. Thank you for all your efforts on this copy. It's so much clearer and more inspiring than what we had in the past, and I know we'll borrow from it for all kinds of writing going forward (I already am).”

— Sherry Knudson, Director of Philanthropy, Elevate Youth Services

“I highly recommend Laura. She is a wonderful person and really great at turning ideas into masterpieces. She is responsive, punctual, meets deadlines, and is creative.”

— Katie Allen, Marketing Operations Manager, University of Vermont