Content Strategy & Execution for Crystal’s Raw Honey
After one quarter of implementing the content strategy we created, Crystal’s Raw Honey saw a 22% increase in Shopify sales.
Sales from their email list of ~7,000 people went from $3.7K in Q1 to $25.5K in Q2 (+575%)! 🤯
We also crafted an offer and Facebook ads to grow their email list, resulting in hundreds of new sign-ups each quarter.
These new customers are then taken on a sales journey via email marketing and converted into buyers.
In partnership with Rely on Rach for visual assets, we manage Crystal’s Raw Honey’s ongoing social media and email marketing.
Before and After: Q1 to Q2
Sales from Email
+575%
Total Shopify Sales
+22%
“Over the past year, working with Laura, we have grown our customer base and gained a clearer understanding of our target customer. She helped us focus on who we are selling to, which led to increased sales and a stronger, more meaningful connection with our customers.”
— Glenn Card, Co-owner, Crystal’s Raw Honey
